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YAKIMA WA 1-DAY CONTENT/BRANDING MASTERCLASS
Tuition: $0 WITH PURCHASE OF BLACK FRIDAY IN-PERSON TRAINING
Schedule: 11:00 AM – 7:00 PM
Students: 4 per class
Includes:
✔ Complete Content Creation Curriculum
✔ Branding Fundamentals for Beauty Professionals
✔ In-Studio Mini Branding Photoshoot (Each Student)
✔ Editing Training
✔ Canva Content Workshop
✔ Social Media Strategy + Viral Hooks
✔ Shot List Templates + Content Workflow Guide
✔ Training Manual
✔ Lifetime Access to Online Content Course (Optional add-on)
CURRICULUM OVERVIEW
This one-day immersive masterclass teaches beauty professionals how to build a high-converting brand, create scroll-stopping content, and confidently film, edit, and post in a way that attracts ideal clients.
Built for total beginners, the curriculum is broken down into simple, digestible steps with real-time demonstrations, hands-on practice, and a personalized branding photoshoot that gives each student a professional content starter pack.
Students will leave the class with a complete system for:
• Filming quality content with their phone
• Editing videos for Instagram, TikTok, and Reels
• Establishing a visual brand identity
• Creating templates inside Canva
• Capturing clients + services professionally
• Building a strong online presence
• Understanding analytics, reach, and strategy
• Creating a month of content in a single day
• Using lighting, angles, and posing techniques
This masterclass is designed to remove overwhelm and replace it with confidence, clarity, and a repeatable workflow.
DAILY SCHEDULE
11:00 AM – 6:00 PM
11:00 AM – 12:00 PM
Branding Foundations for Beauty Pros
• What a “brand” actually means
• Color palettes, typography, brand voice
• How to create a cohesive look across all platforms
• Moodboard creation (students build one in class)
• Identifying your ideal client + niche + brand story
• Creating your signature style online
12:00 PM – 1:30 PM
Content Creation Fundamentals
• Phone settings for high-quality footage
• Lighting: ring light vs. softbox vs. natural light
• Best backdrops & angles for beauty content
• How to film clients professionally
• How to film yourself (talking, GRWM, tutorials)
• How to batch content efficiently
• Creating your personal monthly shot list
Hands-on filming practice + instructor feedback.
1:30 PM – 2:00 PM
Lunch Break + Studio Walkthrough for Visual Setups
• How to create content stations in your salon
• Wall setups, props, drapery, and backdrops
• Where students should film for best results
2:00 PM – 3:00 PM
Mini Branding Photoshoot — Part 1
Each student gets:
✔ 5–10 editorial-style photos
✔ Portraits + working shots
✔ Behind-the-chair content
✔ Prop photos for Canva graphics
Students rotate between:
• Being photographed
• Filming behind-the-scenes
• Practicing shot list filming
You shoot in your signature CeceBrows editorial style with drapery, arches, and a luxury aesthetic.
3:00 PM – 4:00 PM
Canva Design + Branding Workshop
Students learn to create:
• Service menus
• Client guides
• Price lists
• Reels covers
• Story templates
• Promotional graphics
• Before/after layouts
• Announcement & launch graphics
You teach your full Canva workflow step-by-step for beginners.
4:00 PM – 5:00 PM
Video Editing 101 (Beginner Friendly)
• How to edit clean, aesthetic videos
• Removing background noise
• Matching trending audio
• Adding text, captions, hooks
• Color grading for beauty content
• Creating a cohesive feed aesthetic
• Editing a full Reel from scratch
Students edit their own footage filmed earlier.
5:00 PM – 6:00 PM
Social Media Strategy + Marketing Essentials
• Viral hooks for beauty content
• Signature style vs. trends
• Hashtags that actually work
• Posting schedule + batching calendar
• Understanding analytics
• How to grow your audience quickly
• Monetizing your content (UGC, paid collabs, digital products)
• How to build a premium brand presence
• Client trust + conversion strategies
End with Q&A + Certification Ceremony
MINI BRANDING SHOOT — WHAT STUDENTS RECEIVE
Each student will receive:
✔ 5–10 high-quality edited photos
✔ Branding portraits
✔ Professional behind-the-chair photos
✔ Working shots of services
✔ Prop + product photos for Canva
✔ BTS video clips for Reels/TikToks
These assets become the foundation of their entire brand presence.
WHAT’S INCLUDED
Training Manual
• Branding guide
• Camera settings chart
• Lighting setup diagrams
• Copy/paste caption hooks
• Canva template links
• Content strategy worksheet
• 30-day content plan
• Shot list templates (clients, services, self-filming)
Student Perks
• Lifetime access to any future updates
• Access to my equipment list (lights, tripods, lenses, etc.)
• Access to my online content course (optional add-on)
Tuition: $0 WITH PURCHASE OF BLACK FRIDAY IN-PERSON TRAINING
Schedule: 11:00 AM – 7:00 PM
Students: 4 per class
Includes:
✔ Complete Content Creation Curriculum
✔ Branding Fundamentals for Beauty Professionals
✔ In-Studio Mini Branding Photoshoot (Each Student)
✔ Editing Training
✔ Canva Content Workshop
✔ Social Media Strategy + Viral Hooks
✔ Shot List Templates + Content Workflow Guide
✔ Training Manual
✔ Lifetime Access to Online Content Course (Optional add-on)
CURRICULUM OVERVIEW
This one-day immersive masterclass teaches beauty professionals how to build a high-converting brand, create scroll-stopping content, and confidently film, edit, and post in a way that attracts ideal clients.
Built for total beginners, the curriculum is broken down into simple, digestible steps with real-time demonstrations, hands-on practice, and a personalized branding photoshoot that gives each student a professional content starter pack.
Students will leave the class with a complete system for:
• Filming quality content with their phone
• Editing videos for Instagram, TikTok, and Reels
• Establishing a visual brand identity
• Creating templates inside Canva
• Capturing clients + services professionally
• Building a strong online presence
• Understanding analytics, reach, and strategy
• Creating a month of content in a single day
• Using lighting, angles, and posing techniques
This masterclass is designed to remove overwhelm and replace it with confidence, clarity, and a repeatable workflow.
DAILY SCHEDULE
11:00 AM – 6:00 PM
11:00 AM – 12:00 PM
Branding Foundations for Beauty Pros
• What a “brand” actually means
• Color palettes, typography, brand voice
• How to create a cohesive look across all platforms
• Moodboard creation (students build one in class)
• Identifying your ideal client + niche + brand story
• Creating your signature style online
12:00 PM – 1:30 PM
Content Creation Fundamentals
• Phone settings for high-quality footage
• Lighting: ring light vs. softbox vs. natural light
• Best backdrops & angles for beauty content
• How to film clients professionally
• How to film yourself (talking, GRWM, tutorials)
• How to batch content efficiently
• Creating your personal monthly shot list
Hands-on filming practice + instructor feedback.
1:30 PM – 2:00 PM
Lunch Break + Studio Walkthrough for Visual Setups
• How to create content stations in your salon
• Wall setups, props, drapery, and backdrops
• Where students should film for best results
2:00 PM – 3:00 PM
Mini Branding Photoshoot — Part 1
Each student gets:
✔ 5–10 editorial-style photos
✔ Portraits + working shots
✔ Behind-the-chair content
✔ Prop photos for Canva graphics
Students rotate between:
• Being photographed
• Filming behind-the-scenes
• Practicing shot list filming
You shoot in your signature CeceBrows editorial style with drapery, arches, and a luxury aesthetic.
3:00 PM – 4:00 PM
Canva Design + Branding Workshop
Students learn to create:
• Service menus
• Client guides
• Price lists
• Reels covers
• Story templates
• Promotional graphics
• Before/after layouts
• Announcement & launch graphics
You teach your full Canva workflow step-by-step for beginners.
4:00 PM – 5:00 PM
Video Editing 101 (Beginner Friendly)
• How to edit clean, aesthetic videos
• Removing background noise
• Matching trending audio
• Adding text, captions, hooks
• Color grading for beauty content
• Creating a cohesive feed aesthetic
• Editing a full Reel from scratch
Students edit their own footage filmed earlier.
5:00 PM – 6:00 PM
Social Media Strategy + Marketing Essentials
• Viral hooks for beauty content
• Signature style vs. trends
• Hashtags that actually work
• Posting schedule + batching calendar
• Understanding analytics
• How to grow your audience quickly
• Monetizing your content (UGC, paid collabs, digital products)
• How to build a premium brand presence
• Client trust + conversion strategies
End with Q&A + Certification Ceremony
MINI BRANDING SHOOT — WHAT STUDENTS RECEIVE
Each student will receive:
✔ 5–10 high-quality edited photos
✔ Branding portraits
✔ Professional behind-the-chair photos
✔ Working shots of services
✔ Prop + product photos for Canva
✔ BTS video clips for Reels/TikToks
These assets become the foundation of their entire brand presence.
WHAT’S INCLUDED
Training Manual
• Branding guide
• Camera settings chart
• Lighting setup diagrams
• Copy/paste caption hooks
• Canva template links
• Content strategy worksheet
• 30-day content plan
• Shot list templates (clients, services, self-filming)
Student Perks
• Lifetime access to any future updates
• Access to my equipment list (lights, tripods, lenses, etc.)
• Access to my online content course (optional add-on)

